Mission

To plan, host and manage the best family-friendly motorcycle rally in Canada, appealing to motorcyclists and non-motorcyclists alike, contributing to the economies of Digby, surrounding communities, and the Province of Nova Scotia.

Vision

To become the premier family-friendly motorcycle rally in Canada.

Values

  • accountability
  • appreciation
  • congeniality
  • cooperation
  • courage
  • dedication
  • honesty
  • integrity
  • respect

Strategic Goals 2017-2019

  • Sustainability ... of the Wharf Rat Rally Event
  • Communications
  • Governance ... Strategic and Tactical
  • Organizational Structure ... Tactical and Operational

The Wharf Rat Rally generates almost $10 million in economic benefit within the Province of Nova Scotia every year and is the largest annual outdoor event in Southwest Nova Scotia.

Awards

Tourism Industry Association of Nova Scotia - Ambassador Award

Annapolis Valley Events and Sport Tourism Association - Event Legacy Award

Digby and Area Board of Trade - Tourism Excellence Award